The telenovela was freely inspired by the miniseries Sex Appeal, which also depicted the fashion industry's underworld, including sexual favors and drug abuse among models, and whose protagonist was also named Angel.

Other influences cited by the writer included the character played by Mel Lisboa in Desejos de Mulher, the American series Mildred Pierce, the Slovenian film Slovenian Girl, and the Danish film Top Model.

A lesbian couple storyline inspired by the French film Blue Is the Warmest Colour was planned but ultimately dropped from the script.

Writer Walcyr Carrasco based the villain Fanny's storyline on a real account he heard in his youth about a modeling agency owner who secretly offered prostitution services, while the Alex-Angel plot was inspired by a São Paulo businessman he knew who got involved with a model who practiced 'book rosa'.

Renata Sorrah was originally intended to play the villain Fanny, but she was unable to accept the role, which went to Marieta Severo instead.

Model Bruna Altieri was the first actress cast as Angel after passing the auditions, but she was barred by juvenile court due to being only 16 years old, given the sex and nudity scenes required; Camila Queiroz was then discovered by the show's producer and cast in the role.

The role of Carolina went through several actresses before being cast: Malu Mader turned it down for Haja Coração, Adriana Esteves was already committed to Babilônia, and Deborah Secco, who had campaigned for the part, had to leave after announcing her pregnancy.

After Deborah Secco's departure, Débora Falabella declined the role of Carolina to care for her ill father, and several other actresses (Priscila Fantin, Marjorie Estiano, Mariana Ximenes, Simone Spoladore, Flávia Alessandra, Leona Cavalli) were considered before Drica Moraes was finally announced via the writer's Instagram.

Ney Latorraca was originally cast as the French designer Maurice but had to leave the production after undergoing preventive surgery, with Fernando Eiras taking over the role.

Filming took place at real São Paulo Fashion Week runway shows and nightclubs, featuring appearances by footballer Ronaldo, model Lea T, and journalist Lilian Pacce.

Scenes were shot in numerous São Paulo locations including Rua Augusta, Vila Madalena, Vila Leopoldina, Cidade Jardim, and a show by the Argentine group Fuerza Bruta; planned scenes in Sorocaba were cancelled after Deborah Secco left the cast.

Fashion Week scenes originally filmed with Deborah Secco had to be redone with Drica Moraes using digital compositing after the cast change.

The show won the International Emmy Award for Best Telenovela, marking the fifth consecutive year a TV Globo telenovela won that category.

The finale's rape scene involving Larissa (Grazi Massafera) shocked audiences so much that viewers publicly called for her to receive an Oscar for the performance.

The series set a digital consumption record in Brazil with 190 million plays of clips or full episodes, and the finale alone drew 1.5 million web accesses.

Weeks before the finale, the final scripts leaked online, prompting writer Walcyr Carrasco to change the fate of some characters in response.